Digital Marketing Fundamentals

Course image
Tablet with social media and digital icons coming out of it and the words “digital marketing”
Medium description

Understand the role of digital marketing in a competitive marketplace and how to take advantage of new technologies.

Topics covered include:

  • content marketing;
  • e-commerce;
  • user experience (UX);
  • search engine optimisation (SEO)/pay-per-click (PPC).

You will learn how to apply your new knowledge to future marketing activities and develop your own unique digital marketing strategy and marketing plan capable of achieving a set of business objectives.

This programme is aimed at business owners or those pursuing a career in digital marketing.

This Professional Certificate includes the following short courses:

External platform sentence

This course is hosted on an external learning platform.


  • Programme type
    Professional Certificate: a series of courses designed to build in-demand professional skills
  • Cost and certification
    Free, with option to upgrade for a certificate
  • Duration
    4 months
  • Weekly effort
    4-6 hours
  • Difficulty level
  • Course platform
    Platform image
    edX logo