Digital Marketing Strategy

Course image
Drawing of a loudspeaker with mobile phone, light bulb, mobile phone and play button
Medium description

Digital marketing is a major component of marketing today. This course will equip you with practical digital marketing skills to help you build your business.

You will learn how to:

  • develop your own digital marketing strategy
  • create innovative and impactful content
  • create and use consumer personas
  • conduct a competitor audit and analysis.

This course is aimed at business owners or those pursuing a career in digital marketing. It is the second of two courses that form the Professional Certificate in Digital Marketing Fundamentals. You might also be interested in the first course, Introduction to Marketing.

External platform sentence

This course is hosted on an external learning platform.


  • Programme type
    Course: study a subject through videos, articles, discussions and quizzes
  • Cost and certification
    Free, with option to upgrade for a certificate
  • Duration
    8 weeks
  • Weekly effort
    4-6 hours
  • Difficulty level
  • Course platform
    Platform image
    edX logo